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Kerala -

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In Kerala holidays are now increasingly turning out to be an opportunity for a vast majority of the people to unwind and relax at a prominent tourist center. Almost all the public parks, beaches and other places of tourist interest are now full of locals and tourists from other parts of the country. Even those places of tourist interest that was out of bounds for the domestic tourist due to the high cost involved is now being frequented by the local people with high monthly incomes. The tourism industry in Kerala has certain unique characteristics:

1. It is a labor-intensive industry and provides jobs to millions of unemployed and underemployed skilled and unskilled laborers

2. Tourism has been defined as “a light industry requiring no capital”. There is no other industry in Kerala which would yield foreign exchange in such a short span of time with so little capital investment (excluding investment on infrastructure). If the community can attract a couple of dozen tourists a day throughout the year, it would economically be comparable to acquiring a new manufacturing industry with an annual pay package of about 100000 dollars.

3. Tourism has a far-reaching impact on the local economy. It has been estimated that every rupee spent by a visitor multiplies 3.2 to 4.3 times, the variation in range depending upon the volatility in the economy.

4. And finally, its accelerator effect or aftereffect. The accelerator effect is concerned with the money which will be invested in the production of capital goods. While this will increase their supply, the demand will be accelerated by another totally different factor. The net result will be a more intense ‘multiplier effect’. Both the effects by mutually reinforcing each other would ultimately boost the local economy.

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