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What is Facebook referral traffic?


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As explained by Google about Traffic source dimensions: Every referral to a web site has an origin, or source. Possible sources include: “google” (the name of a search engine), “facebook” (the name of a referring site), “spring_newsletter” (the name of one of your newsletters), and “direct” (users that typed your URL directly into their browser, or who had bookmarked your site).

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Google Analytics sees people coming to your website from Facebook as a referral, which is an inbound link from another website. This is the case for people finding your content on the Facebook app and the Facebook website.

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  • 2 weeks later...

By default, Google Analytics will redirect people from Facebook to your website as a referral source, which is an inbound link to another website. This is the case when people find your content on the Facebook app and Facebook website.
 

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People who visit your website as a result of a Facebook recommendation, which is an inbound connection from another website, are monitored by Google Analytics. This is the case with users who come across your material on Facebook's app and website.

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