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Easiest Ways To Optimize Images For WordPress Website

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Slow loading pages are not just a major let down for your potential lead but also for Google. Slow loading pages increase the bounce rate on your website and thus hurt your SEO greatly. Meanwhile, there are various ways to optimize your website to improve the loading speed; not many people pay attention to the images. Especially if you are working with a website development company that doesn’t pay attention to trends, you might have this problem.If you are using full-size images on your website, now is the time to optimize your images and speed up your website. In this blog, we share everything you need to know about image optimization and how you can do it effectively using tools.
Is Image Optimization Necessary?
Let’s see. If the fight is for page one results, you cannot leave any stone unturned. You need to reduce the bounce rate as much as possible and improve your website speed to help you in your quest. When a lead lands on your website, they must explore your services and products. Otherwise, you are just wasting your money on the ads without getting a high return on investment.Images can affect your WordPress website in three ways:
1. You are using very large images.
2. You are using too many images.
3. Images are contributing to the asynchronous loading of elements.
How Do You Test Your WordPress Site Speed?

There are many ways to test your website speeds. The simplest method is by doing it with Pingdom. Pingdom is a very popular tool. You simply have to insert your WordPress site URL, choose a location closest to your hosting bases’ data center location on your hosting server, and start the test. About choosing the location, if you have a CDN installed on your site, the locations become very important.Now once you start the test, the tool would display advanced information on the website performance. Using these insights, you can start optimizing your website. You will find the factors that need improvement and plenty of data and advice on the pages, requests, and other issues with complete performance analysis from these statistics.There are some other tools too that can provide you with website performance analysis. GTmetrix, for example, is a similar tool as Pingdom and helps you analyze your site speed, performance, and other factors. Some of the important factors are:
1. Onload Time
Onload time calculates the speed of the pages that have been processed completely and all files on the page have finished downloading. It makes the onload time faster than the fully loaded time.
2. Fully Loaded Time
The fully loaded time calculates the page’s time when the onload process starts transferring data over again. It measures the whole cycle of responses and transfers it gets from the page in question. It makes the fully loaded time slower than the onload time.Other than Pingdom and GTmetrix, you can use Google PageSpeed Insights. It is a very popular tool for testing your site speed. It displays your site performance on the desktop and mobile. It also gives you the best recommendations to improve your site and make it faster.

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