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What is negative SEO?


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Negative SEO refers to the implementation of unethical SEO activities on competitors websites in order to devalue their site’s ranking. Such kind of SEO activities are generally implemented to decrease the level of organic traffic of competitors’ websites.

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Negative SEO is a set of activities aimed at decreasing a competitor's site rankings in search engines' results. These activities may include knowingly building spammy, unnatural links to the site, content scraping, and even hacking the site.

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Negative SEO, also sometimes called “Black Hat SEO,” involves the use of malicious tactics on your site to tarnish your reputation with Google and steal search engine rankings for important keywords to be used on a competitor's site

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