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What is Keyword cannibalization?

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Keyword cannibalization occurs when you have too many identical or similar keywords spread throughout the content on your website. As a result, a search engine like Google can't discern which content to rank higher. It may also lower the rank of all the pages that share these keywords.

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Keyword cannibalization is when a site has more than one page with the exact same focus keyword — typically unintentionally. When this happens, you’re diluting your page authority and potentially eating your own ranking potential (oops). Thus the name for this issue: “keyword cannibalization.”

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