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Hello,

Cross linking is the activity of linking one site to another. It provides users with reference sites that contain the content related to the search. If owned by same person, Google recommends it to be no-follow.

 

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Cross-linking generally refers to a process of linking of two websites. No matter whether they’re owned by the same person, the cross-linking is one process where internet is built. This allows the users to reference the websites with the content similar to what they are viewing, or might be of more interest to them. Also, cross-linking serves as an interesting purpose in terms of search engine optimization. The link popularity is the primary factors involved at how the search engines determine its value, relevance, and importance of the websites on the given topic. The calculation is reflected in the website’s search ranking.

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