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What is automated bidding strategy?


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 Automated bidding is a Google AdWords big strategy that sets bids for your Google AdWords ads automatically based on how likely the impression will turn into a fruitful click or even conversion.

It helps businesses to maximize the profit for their campaigns. Google AdWords automated bidding takes multiple factors into counting like user’s device, time of the day, location, demographics and more.

With automated bids, advertisers don’t need to worry about updating the bids of keywords or ad groups. Google AdWords set a bid for each and every auction based on the above factors and decide if the ad should be visible or not.

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Automated bidding takes the heavy lifting and guesswork out of setting bids to meet your performance goals. Each type of automated bid strategy is designed to help you achieve a specific goal for your business. These bidding strategies can help your brand achieve goals like:

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  • 1 month later...

A bid strategy that automatically sets bids for your ads based on that ad's likelihood to result in a click or conversion. Automated bidding takes the heavy lifting and guesswork out of setting bids to meet your performance goals

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