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What is a canonical URL tag and what is it used for?


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A canonical tag (aka "rel canonical") is a way of telling search engines that a specific URL represents the master copy of a page. Using the canonical tag prevents problems caused by identical or "duplicate" content appearing on multiple URLs.
 

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The canonical tag is imple to use, all you need to do is add this tag to specify your preferred version of a URL inside the (head) section of the duplicate content URLs. Canonical simply means relating to or belonging. It also means reduced to the simplest and most significant form.

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Hello,

Canonical tags are used to declare a single page as its own source or for duplicate pages to reference their source / originating page. Search Engines use the canonical tag to combat duplicate content issues and assign search engine ranking value for that content to the page designated as the " source " URL.

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A canonical URL lets you tell search engines that certain similar URLs are actually the same. A canonical URL refers to an HTML link element, with the attribute of rel="canonical" (also known as a canonical tag), found in the <head> element of your client's webpage. 

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