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Remarketing is a method of showing ads to people who have already visited your sites. Google places cookies on web browsers that is later used to identify the users although no personal information involved. You can create remarketing lists ( audiences) in Google AdWords or analytics based on the criteria you specify.

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Hi Friends,

Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase.
 

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Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase.

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Remarketing is essentially creating personalized ad campaigns for users who have previously visited your website or other content. The idea behind remarketing is to reach out to users who already know your brand or products and, for that reason, have much higher chances of converting. It’s all about targeting the user on several occasions, personalizing them as we go along, and encouraging the user to move along the conversion funnel.     

 

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