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what is seo and sem in digital marketing..?

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Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.

Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.

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SEO: Stands for Search Engine Optimization, which means you make your website visible to your target audience at least on the first page of the search engine results pages, whenever they search for the problem you have the solution of.

SEO has two ways:

On-Page SEO
Off-Page SEO
SEM: Stands for Search Engine Marketing refers to a paid form of promotion, which means whenever any search happens to resemble the keywords related the solution you provide your website link and short intro will be at the top in an eye-catchy manner.

SEM comes with:

Search Ads
Display Ads

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  • 4 weeks later...

The main difference is that Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results. On the other hand, the goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search.

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Your real expense per-click (real CPC) is the last sum you're charged for a tick. You're frequently charged less - at times significantly less - than your most extreme expense per-click (max. CPC) offer, which is the most you'll ordinarily be charged for a tick. Real CPC is frequently not as much as max.

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