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What are rich snippets and how to use?

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Rich Snippets is the term used to describe structured data markup that site operators can add to their existing HTML, which in turn allow search engines to better understand what information is contained on each web page.
 

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Rich snippets are snippets that have a higher click-through rate. People just prefer to click on the results that give them more information.

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Rich Snippets is the term used to describe structured data markup that site operators can add to their existing HTML, which in turn allow search engines to better understand what information is contained on each web page.

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The snippet is a single search result in a set of search results and generally consists of a title, a URL and a description of the page. The content of a snippet matches parts of the search query and you'll see your keyword highlighted in the snippet description.

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