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What is SEM and SMM in digital marketing?


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SEM stands for search engine marketing. It is the process of promoting your website in various search engines to build its popularity and reputation. Search engine optimization and social media optimization are two major processes used for search engine marketing.

SMM stands for social media marketing and is the process of marketing your website in various social media websites. It helps to promote your website in various social networking websites to build traffic and also build your business popularity in search engines.

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Hi Friend,
There are many ways to approach online marketing. SEO, SEM and SMM are three mainstream channels to advertise your website.SEO stands for Search Engine Optimization, SEM stands for Search Engine Marketing and SMM, which is the newest among the three stands for Social Media Marketing

-SEM. Also known as pay per click (PPC), Search Engine Marketing (SEM) involves the placement of targeted advertisements in a user’s search engine results. Based on a bidding system, your paid ads will be only visible to users who meet certain location and demographic criteria. Because you only pay when visitors click on your ad, SEM advertising is one of today’s most effective marketing strategies. Also, you bid price is not based entirely on bid price, but also ad relevancy, click through rate, and the ad copy.

-SMM: Social Media Marketing(SMM) is an important way for medical practices to reach their current as well as potential patients. Having an active social media presence has become an invaluable part of expanding your reach and establishing trust on the Web. An active Facebook, Twitter, and Google+ allows you to build your own reputation and brand, establishing a relationship with patients and setting your practice apart from the competition.

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