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What are Rich Snippets and how can they affect SEO Rankings?

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Rich snippets are similar to the snippet you would see in regular search results, except they give you much more information. Some common examples of how rich snippets could appear are star ratings for things like products and companies. You may also see recipes that are broken down directly in the search results.

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Hi Friends,
Rich Snippets (also known as “Rich Results”) are normal Google search results with additional data displayed. This extra data is usually pulled from Structured Data found in a page's HTML. Common Rich Snippet types include reviews, recipes and events.

Rich snippets don't (directly) affect your rankings
However, while structured data markup for rich snippets does not work as a ranking signal, it can generate indirect SEO benefits by making your page more easily indexable and providing more accurate and targeted metadata.

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Rich snippets are snippets that have a higher click-through rate. People just prefer to click on the results that give them more information. If the click-through rate of a snippet increases, you'll get more traffic from that search result.

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A snippet is a result Google shows to the user in the search results. An example: I was searching for a good recipe for homemade ice cream and googled it. Google showed me a results list with normal snippets and rich snippets — or rich results as they are now called.

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