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What are the differences between SEO and SEM?

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Hi Friends,

SEM (Search Engine Marketing), it is used for the promotion of website through paid advertising by increasing their visibility in Search Engine Result Page (SERP) in the Ads section.  While SEO is optimizing the site to increase the organic ranking of a site.

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SEO is the process in which we optimize our website in order to get the ranking in SERP and generate the business.

SEM is the process in which we promote our website product or services in to search engine result pages via paid advertising.

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SEO is increasing the amount of website visitors by getting the site to appear high on results returned by a search engine. SEM is considered internet marketing that increases a site's visibility through organic search engines results and advertising. SEM includes SEO as well as other search marketing tactics.

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SEO is about optimizing your website to get better rankings in the search results while SEM is the next level SEO. SEM basically involves the tactics that will get you more search engine visitors like PPC advertising, paid and display advertising.

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The fundamental distinction is that Search Engine Optimization (SEO) is centered around enhancing a site so as to get traffic from natural list items. Then again, the objective of Search Engine Marketing (SEM) is to get traffic and perceivability from both natural and paid pursuit.

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