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swatijain2233

What's the average bounce rate for an ecommerce site?

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Hi Friend,
Bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website. Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc.

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Most websites have bounce rates somewhere between 26% and 70%. As a rule of thumb, a bounce rate in the range of 26% to 40% is great. 41% to 55% is ok. 56% to 70% is higher than average but may not be cause for alarm depending on the website.

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Current data puts the average bounce rate of ecommerce stores at 45.68%. There are two primary reasons that bounces hurt ecommerce stores. First and most detrimental, a bounce means that someone didn't make a purchase. They left before you convinced them to buy.

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