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What are the main things to consider in an SEO Audit?

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Hi Friends,

Based on the webmaster’s requirements, each website could have different SEO tactics that would cover multiple aspects. As a thumb rule, SEO Experts should cover all these things in a basic SEO Audit to cover a wide range of webmasters such as:

Tech Stack Analysis with Compatibility
Accessibility and Indexability to Search Engines
On-Page SEO analysis
Content structure and analysis
Metadata inspection
Page / site structuring keeping UI/UX in mind
Off-Page analysis including link building techniques
Anchor text diversity in different Silo structures
Referring domains
Competitive analysis and keyword research
SERP Rankings

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It is not a challenging task of auditing the site once you know the basics of SEO audit. Well, it is very crucial for the person to identify the technical issues on the site. Various sites are available that help you to find issues such as SEMrush, Ahref, Google Analytics, etc.

1 Check the HTTPS status code.

2 Identify crawl errors.

3 Check XML sitemap status.

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SEO Audit Checklist: 15 On-Page Factors to Boost Your Rankings
  • Title Tags. Your title tags tell Google what your pages are about, and they are one of the most important SEO factors. ...
  • Meta Descriptions. ...
  • Header Tags (h1, h2, h3) ...
  • Website Copy. ...
  • Website Structure. ...
  • Canonicalization. ...
  • URL Structure. ...
  • Image Optimization.

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Here's what this SEO audit checklist will be covering:

-Keyword Analysis
-Competitor Analysis
-Technical Analysis
-Page Level Analysis
-Content Analysis
-User Experience Analysis
-Link Analysis

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SEO Audit Checklist: 15 On-Page Factors to Boost Your Rankings
  • Title Tags. Your title tags tell Google what your pages are about, and they are one of the most important SEO factors
  • Meta Descriptions. 
  • Header Tags (h1, h2, h3) 
  • Website Copy. 
  • Website Structure. 
  • Canonicalization. 
  • URL Structure. 
  • Image Optimization.

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