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What is the main purpose of using keyword in SEO?

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The main purpose of inserting targeted keywords is to make your website visible on the search engine. It helps to visible your website if the users inserted related to your keywords term.

 

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Keywords play a primary role in SEO. If you have used a perfect keyword that has a good search volume and the competition is comparatively low with your competitors on that particular keyword then you must go for the same. 

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Keyword is necessary because people search their query through keyword.  If your keyword is a low competition keyword, you might have chances to rank in google search engine.

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Your keywords are the keywords and phrase in your content that will help you to search your site via search engines. Keyword finding is the initial step in SEO. Implementing Keyword SEO will help you in site ranking. Setting right keywords is delicate process involving trial and error.

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