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Why Google Search Console & Google Analytics Data Don't Match?

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Google Search Console & Google Analytics Don’t Measure the Same Things.
Simply put, a Google Search Console click is not a Google Analytics session and a Google Analytics session is not a Google Search Console click.
 

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These two are completely different things, Google Search Console click is not a Google Analytics session and a Google Analytics session is not a Google Search Console click.

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Google Analytics is user-oriented, providing data related to those who visit and interact with your website. Google Search Console, on the other hand, is search-engine focused, providing tools and insights that can help site owners improve visibility and presence in the SERPs.

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Google Search Console & Google Analytics Don't Measure the Same Things. The short explanation is that the two data sources have different measurement methodologies. ... That inherently introduces a lot of variables for how things can be measured as well as what those things are.

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