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What is google adwords in digital marketing..?


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Google Adwords is a pay-per-click (PPC) advertising platform. Unlike other PPC platforms like Facebook, AdWords actually offers advertisers two basic ways to reach people: 1) through the Google Search Network and 2) through the Google Display Network.

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Google AdWords is the former name of Google Ads. It is an advertising platform that allows us to manage search ad and display ad campaigns. Search ads are the ads that show up when you do a search at Google.com. Display ads can show up in a variety of webpages and apps and in a variety of formats (video, image, text, etc.).

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