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What are some external but important factors which impact the ranking?

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·  A Secure and Accessible Website.

·  Page Speed (Including Mobile Page Speed)

·  Mobile Friendliness.

·  Domain Age, URL, and Authority.

·  Optimized Quality Content.

·  Technical SEO.

·  User Experience (Rank Brain)

·  Links.

·  Content.

· Meta Information.

·  Duplicate Pages.

·  Local SEO Citations.

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SEO can be overwhelming for any number of reasons. ...
Identify and remove duplicate content. ...
Check navigation and UX factors. ...
Make sure you have a responsive design. ...
Setup Google Analytics and Google Webmaster Tools. ...
Make sure you're being indexed. ...
Complete preliminary keyword research. ...
Create local search accounts.

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