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What is considered a good bounce rate?


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A good bounce rate for your site is mostly dependent on the type of website. Content websites have average bounce rates between 40-60%, while service and retail sites see average bounce rates between 10-40%. Blogs tend to have the highest average bounce rates, between 70-98%
 

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The definition of a “good” bounce rate is also subjective based on the type of page, and the source of traffic. For example, if you have an informational article that answers a specific question, and the primary source of traffic to the page is from organic search, the bounce rate of the page could be as high as 90%. This doesn’t mean that the page is necessarily a “bad bounce rate” even though it has a high bounce rate, it could just mean that the user found exactly what they were looking for, and no longer had any need to view any other pages. Conversely, a page with a low bounce rate may not necessarily be “good” if it has a poor user experience.

40% – 60% content websites 30% – 50% lead generation websites 70% – 90% blog posts 20% – 40% retail / ecommerce websites 10% – 30% service websites 70% – 90% landing pages

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Google’s definition of bounce rate, as seen in Google Analytics, is the percentage of visitors to your site that are only a single page view. Of course, “good” bounces are still failures, in a sense. They represent a user, even a satisfied user, who isn’t attracted enough by your other links to click through or stick around. It might mean you need more related post ads, it might mean you need more internal links.

If the number falls between 26-40 percent, your bounce rate is healthy. 70 percent may be a cause for concern.

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Bounce rate is the percentage of site visits that are single-page sessions, with the visitor leaving without viewing a second page. It is typically used as a measurement of a website’s overall engagement.

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