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What is schema tag in SEO?


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Schema Tag is semantic vocabulary of tags (or micro data) that you can add to your HTML to improve the way search engines read and represent your page in SERP. 

How to use and Why It's Important for SEO???

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Schema markup, found at Schema.org, is a form of microdata. Once added to a webpage, schema markup creates an enhanced description (commonly known as a rich snippet), which appears in search results.

Top search engines – including Google, Yahoo, Bing, and Yandex – first started collaborating to create Schema.org, back in 2011.

Schema markup is especially important in the age of Hummingbird and RankBrain. How a search engine interprets the context of a query will determine the quality of a search result.

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Schema markup, also known as structured data, is the language of search engines, using a unique semantic vocabulary. It is code used to more clearly provide information to search engines in order to understand your content.

The reason why it's important to have working schema is because if you don't, you can't get your rich snippets, which defeats the entire purpose. The best way to check the validity of your schema is by using another Google tool called the structured data testing tool.

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  • 6 months later...

Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. If you've ever used rich snippets, you'll understand exactly what schema markup is all about. The schema markup told the SERP to display a schedule of upcoming hotel events.

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Simply I'd like to explain Schema.org Markup. Schema.org (often called Schema) is a semantic vocabulary of tags (or microdata) that you can add to your HTML to improve the way search engines read and represent your page in SERPs

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Schema Markup is a powerful method to boost your SEO and to increase your exposure on SERPs. Even though schema markup is easy to create, it isn’t used as often as other elements of SEO.

Many people don’t even know what it is or what it is used for. In this guide, you will find everything you need to know about schema markup to start creating your own schema markup.

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