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What are some general tips to recover from google penalties ?


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Hi Friends,
If you suddenly see a traffic drop, you’ll have to find out what caused it. There are two main penalties you can get. The first one is a manual action from Google’s spam team, and the second one is an algorithmic penalty.

How to recover your rankings

  • Find all of your backlinks
  • Identify the bad backlinks
  • Request removal of the bad links
  • Disavow the remaining bad links

Whether you have built some bad backlinks to your website or someone has used negative SEO against you, getting rid of a Google penalty is doable. Numerous websites have recovered from all types of penalties.

The key to removing any Google penalty is to understand what caused it. This is why it’s very important to read Google’s Webmaster Guidelines. Once you identify the reason for your penalty, you have to remove the backlinks that led to your rankings drop and disavow the ones you cannot remove. Download all of the backlinks from Google Webmaster Tools, and use your favorite SEO tool to get more insights about your links.

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  • 1 month later...

Hi all,

As you probably assume, you will have to analyze the anchor text distribution on your website to recover from a Penguin penalty.

  • Create a free account on Ahrefs and click the “backlinks report” tab. This tab is located on the top of the page and is the spot where you will enter the domain of your site.
  • Then click the “overview” tab and look for your anchor text distribution on the bottom of this page.
  • A natural distribution would include targeted keyword variations, naked URLs, brand name keywords, etc. Penguin hits the websites in which anchor text distribution contains only match keywords.
  • You can use the “backlinks” tab on the left side of this page to identify the source of the anchor text and get a list of referring domains.
  • I find communicating with other websites when penalized to be the best way to solve this. Once you locate the referring websites, you can contact them to remove the backlink. For those who do not respond to your request, make a list and submit it to Google's disavow tool. I'll teach you how to do this, too.
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While these algorithmic penalties are very different from one another, there’s really only one path to regaining your rankings: Fix the problem, then wait.

Google only runs data refreshes of these algorithms once every few months, and your penalized site won’t recover until a data refresh determines that the site no longer deserves a penalty.

These algorithmic penalties can be truly devastating for certain websites – some have been trying to recover from a Panda penalty for more than a year.

Because you don’t necessarily know when the next data refresh of an algorithm update will be, it’s important to identify and rectify algorithmic penalties as quickly as possible.

As soon as you think you’ve determined the cause of a penalty, try your best to fix it. If you were penalized under Panda, do a full site audit and make sure all of your content is up to snuff.

If you got hit by Penguin, the process is similar to recovering from a manual penalty, except you can’t file a reconsideration request. Identify which links are causing you harm and get them removed and/or disavow them.

Mobile-friendliness is easier to adhere to because you can continually test your website with Google’s mobile testing service. Keep tweaking your site until you score appropriately well with Google’s tool, and you’ll be good to go the next time a mobile data refresh comes around.

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oogle has a huge team of reviewers whose whole job is to check whether sites conform to their quality guidelines. If they feel that you have failed to live up to them, they will hit you with a penalty that can be difficult to remove. Around 400,000 manual penalties go out each month. If you’re serious about understanding the issue I’d recommend reading the full guidelines yourself, however they are long so-for the sake of brevity— here’s the core things to be aware of:

  • Unnatural Inbound Links are off-site links Google believes have been acquired as part of a link scheme. This is probably the most common manual penalty webmasters see. The flipside of this are unnatural outbound links: on-site links that seem to have been purchased by a third party for SEO purposes.
  • All Flavours of Spam. Thin, duplicate, spun or otherwise low-quality content can get you a penalty, if Google thinks it has been created for the purpose of manipulating SEO. Merely bad writing won’t hurt you, but bad writing that is bad because the purpose of the content is not to be read but to get a search-engine bump will. Be aware that this includes user-submitted data like comments sections or forums—if you’re hosting it, it’s your problem.
  • You’ve been hacked!Probably not by a man in a trenchcoat typing into a green CLI, but hacked nonetheless. If somebody has inserted malicious code into your site that spams users, creates illicit tracking cookies, or generally hijacks your site in order to get up to no good, Google will hit you hard. Once you’ve got this penalty, users of certain browsers and security suites might even be prevented from accessing your site at all until you fix the problem.
  • There’s something wrong with your site. There’s a few different ways this can get you. If there’s something deceptive about your HTML (like misleading or keyword-stuffed metadata) then that’s a fairly easy fix. If there’s something wrong with your hosting then you’re probably going to need to migrate—free hosts are very popular with spammers, and sometimes you can get picked up by mistake because you share hosting with them.
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