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jay_11

What are the differences between SEO and SEM?

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Most small businesses owners and marketers know a little something about SEO (search engine optimization) and the different tactics to help your website rank well in organic search engine results. Another important tactic for any Internet business to know about is SEM (search engine marketing), which includes things such as search engine optimization, paid listings and other search engine related services

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SEO stands for ‘Search Engine Optimization.’ It is a process of optimizing website for the purpose of getting free traffic from search engines. 

SEM stands for ‘Search Engine Marketing’. Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.

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