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jay_11

What are the differences between SEO and SEM?

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Most small businesses owners and marketers know a little something about SEO (search engine optimization) and the different tactics to help your website rank well in organic search engine results. Another important tactic for any Internet business to know about is SEM (search engine marketing), which includes things such as search engine optimization, paid listings and other search engine related services

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SEO stands for ‘Search Engine Optimization.’ It is a process of optimizing website for the purpose of getting free traffic from search engines. 

SEM stands for ‘Search Engine Marketing’. Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.

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SEM (Search Engine Marketing), it is used for the promotion of website through paid advertising by increasing their visibility in Search Engine Result Page (SERP) in the Ads section.  While SEO is optimizing the site to increase the organic ranking of a site.

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On 10/10/2019 at 10:52 AM, jay_11 said:

What are the differences between SEO and SEM?

SEO or Search Engine Optimisation is the process of optimising a website to rank prominently on the organic search results.

SEM or Search Engine Marketing is a subset of digital advertising, associated with targeting a website to rank on the paid search engine results pages.

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