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jay_11

What is the main purpose of using keyword in SEO?

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A keyword is a single word, and while a combination of those keywords makes phrases. These keywords or phrases are used by the search engines to populate the subjects over the internet. Search engine stores keywords in the database, and when a search is done, it will come up with the best possible match.

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The main purpose of inserting targeted keywords is to make your website visible on search engines. It helps to look on your website if the user entered related to your keyword terms.
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