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ferriesthai

What is AMP and how is it useful?

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Accelerated Mobile Pages is an open-source coding standard for publishers. The aim for AMP is for publishers to be able to load their sites quickly on mobile since mobile responsive could be clunky and slow because desktop resources are heavy and plenty.

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AMP (which stands for Accelerated Mobile Page) is an open source project backed by Google. Its purpose is to speed up how fast webpage content is displayed to mobile users. To enjoy the advantages of AMP, your website needs to meet certain requirements set by Google.

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AMP is important because it helps web pages load faster which potentially improves usability and convinces visitors to stay longer on your site engaging with your content. The logic is straightforward: faster load time leads to better engagement, which reduces bounce rate and improves mobile ranking.

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