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ferriesthai

What is the difference between a do-follow and nofollow and how are they used?

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The only technical difference between the two is thata nofollow link has a nofollow tag. As a user, it'simpossible to tell the difference between a nofollowand dofollow link. ... However, they ONLY countdofollow links in their algorithm. In fact, according to Google, nofollow links don't pass any PageRank.

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Nofollow links are less valuable than dofollow links, but have been shown to improve SERP position by multiple case studies:
When working with user content, nofollow links can, in some contexts, deter spambots. Although there are other ways of doing so:
Nofollow links can be used internally to improve how efficiently (large) websites are crawled

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