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jay_11

Why is anchor text important to SEO?

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These anchor texts are targeted - the keywords in the anchor text will match the targeted keyword of the page an SEO is trying to rank on. A backlink is a link from another website. ... The anchor text of these backlinks help search engines determine the most relevant keywords a web page should rank for.

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If you don't use meaningful anchor text, you run the risk of reducing the risk of creating less than idea user experiences for all users, particularly those with accessibility issues, and for the search engines that will bring users in the first place.

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