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ferriesthai

What is the dynamic allocation in Google Adsense?

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Dynamic Allocation involves these elements:

Price Priority Line Item Type – specifically, dynamic allocation occurs at the priority levels 12 to 16 in DFP. Adsense integrated to DFP. Ad Exchange integrated to DFP. Essentially, AdX to DFP = Enabling dynamic allocation.

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Dynamic Allocation is a flawless integration of Google's display networks: AdX, AdSense, and AdMob into DoubleClick for Publishers (DFP), in order for publishers to increase their yield from all their inventories.

 Dynamic allocation allows AdSense to compete in real-time to win an impression that would have otherwise gone elsewhere.

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