ZoomEx Exchange: The Importance Of Product Strategy

Kryptarion · August 16, 2019

Importance of Product Strategy

There are many blockchain projects being launched with a focus on the financial services market. This is understandable as financial services are the most organic utility of blockchain technology. However, far too many companies are accustomed to utilizing only the raw aspects of this technology and forgetting that a consumer-ended product needs to focus on user experience and user interface.

In the present age, the vast portion of tech firms are pushing for design-oriented performance but the nature of most exchange isn’t very user-friendly.

This is what sets ZoomEx apart from other exchanges; it’s alignment with design an experience orientation given by the existing major companies consumers interact with on a daily basis. Deviating from the norm of convenience is an unwise move, and that’s why ZoomEx, which abides by the norm of providing ease and convenience with its technology, is easily differentiated from the competition.

ZoomEx's team has a main focus on providing a consumer-centric product. ZoomEx offers strategic value additions that match the primary needs of a user who’d need to interact with cryptocurrency.

ZoomEx is Consumer-Centric

They key success of the founders’ design is that they’ve correctly pinpointed that the vast portion of people have still not adopted cryptocurrency and that’s why ZoomEx feels like an exchange optimized for usage from the get-go.

The user experience is easy as access can be gained via a basic app or web platform. Once in, the user can simply transfer their fiat or crypto funds and also trade other cryptocurrencies very easily

Convenience and Security

Blockchain’s focus has been cored on security, and convenience has become the casualty. ZoomEx exchange is bringing convenience into the cryptocurrency market while sustaining security.

ZoomEx exchange utilizes multi-layered security measures adopted by banks and traditional financial institutions. The likelihood of your funds being lost in a ZoomEx account are equivalent to them being lost in a bank account—minimal.

Security stems beyond theft, especially in the crypto market. The political nature towards the cryptocurrency market is volatile. ZoomEx is safe-guarded against any legal risks as it is following legal regulation and is properly licensed to operate its exchange.

With ZoomEx, the focus of security stems to a composite level; attention to every detail is being given by the founding team.