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Automattic Acquires Tumblr, Plans to Rebuild the Backend Powered by WordPress

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Automattic has acquired Tumblr, a long-time friendly rival company, for an undisclosed sum. Just six years after Yahoo acquired Tumblr for $1.1 billion, the company is said to have been acquired for “a nominal amount” from Verizon, who indirectly acquired Tumblr when it bought Yahoo in 2017.

Automattic CEO Matt Mullenweg declined to comment on the financial deals of the acquisition, but a source familiar to Axios puts the deal “well south of $20 million.”

https://wptavern.com/automattic-acquires-tumblr-plans-to-rebuild-the-backend-powered-by-wordpress


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