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What is anchor text?

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Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underlining through html code.

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Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text is relevant to the page you’re linking to.

Although having exact match anchor texts (including keywords) delivers more value, Google will punish over-optimized anchor distributions and you should have a natural, variable distribution that includes branded, partial match, exact match, and naked URLs. As you would expect from sites naturally linking to your site.

 

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Anchor Text is also known as link text which is a clickable hyperlink. It is generally used to increase your webpage rank and decrease Bounce Rate by getting the incoming links after clicking the contained keyword.
 

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