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What is anchor text?

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Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underlining through html code. The keywords in anchor text are one of the many signals search engines use to determine the topic of a web page.Anchor text is simply a text that is hyperlinked. Using proper keyword as anchor text is one of the important  factors to remember for creating quality backlinks .

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An anchor , anchor text , or anchor text  (in English) is the hotspot that the visitor clicks to trigger the link from the current page to the landing page of that link. Links are the vectors of potential between pages, and therefore between websites: each link that is made between two web pages transmits potential, from the source to the target of the link.

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