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How negative keywords influence in PPC?


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Negative Keywords in PPC

A type of keyword that prevents your ad from being triggered by a certain word or phrase is called as negative keywords. In negative keywords, your ads aren’t shown to anyone who is searching for that phrase and often it becomes a negative match.

So, take a common example of negative keyword use i.e. ‘cheap’ (Google use ‘free’ as an example). Let’s say you make bespoke furniture or high-end watches; it makes sense that you would not want to pay for clicks from searchers looking for cheaper alternatives.

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Negative Keywords and your PPC campaign go hand-in-hand. It is close to impossible for an AdWords account to function effectively without the use of negative keywords. There impact on overall performance is immense as it controls the unwanted clicks and increases the conversion rate. For those who don’t yet fathom the importance of Negative Keywords, we will share the reasons which make it essential for marketers to incorporate them in their campaigns.

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  • 5 months later...

Google defines negative keywords as “A type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren't shown to anyone who is searching for that phrase. This is also known as a negative match.” A common example of negative keyword use is 'cheap' (Google use 'free' as an example).

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  • 1 month later...

A type of keyword that prevents your ad from being triggered by a certain word or phrase is called as negative keywords. In negative keywords, your ads aren’t shown to anyone who is searching for that phrase and often it becomes a negative match.
 

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  • 1 month later...

A type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren't shown to anyone who is searching for that phrase. This is also known as a negative match

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