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How Google Adwords conversions can be tracked?


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A conversion action is a specific customer activity that is valuable to your business. You can use conversion tracking to track the following kinds of actions: Website actions: Purchases, sign-ups, and other actions that customers complete on your website. Learn more about how Google Ads tracks website conversions.

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You add a conversion tracking tag, or code snippet, to your website or mobile app code. When a customer clicks on your ad from Google Search or selected Google Display Network sites, or when they view your video ad, a temporary cookie is placed on their computer or mobile device.

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Hi Friends,

Conversion tracking can help you see how effectively your ad clicks lead to valuable customer activity on your website, such as purchases, sign-ups, and form submissions.

Step 1: Create a conversion action

  • Sign in to your Google Ads account.
  • In the upper right corner, click the tools icon , and under "Measurement," click Conversions.
  • Click the plus button .
  • Click Website.
  • Next to “Conversion name,” enter a name for the conversion you’d like to track, such as “newsletter sign up” or “wedding bouquet purchase.” This will help you recognize this conversion action later in conversion reports.
  • Next to “Category,” select a description for your conversion action. The category allows you to segment your conversions in reports, so you can see similar conversions together.
  • Next to “Value,” select how to track the value of each conversion.
  • Use the same value for each conversion. Enter the amount each conversion is worth to your business.
  • Use different values for each conversion. Use this option if, for example, you’re tracking purchases of products with different prices. Later, when you add your conversion tracking tag, you’ll need to customize your tag to track transaction-specific values. 
  • Don't use a value. 
  • Next to “Count,” select how to count these conversions.
  • One. This setting is best for leads, such as a sign-up form on your website, when only one conversion per ad click likely adds value for your business.
  • Every. This setting is best for sales, when every conversion likely adds value for your business.
  • Click Conversion window. Select how long to track conversions after an ad interaction from the drop-down. The window can be 1 to 90 days. Learn more about conversion windows.
  • Click View-through conversion window. Select how long to track view-through conversions from the drop-down. The window can be 1 to 30 days.
  • Click Include in “Conversions.” This setting — selected by default — lets you decide whether or not to include data for this conversion action in your "Conversions" reporting column. If you uncheck this setting, data will still be included in the "All conversions" column. You might want to uncheck this setting if you use Smart Bidding, and you don't want to include this particular conversion action in your bid strategy. Learn more about the "Include in 'Conversions'" setting.
  • Click Create and continue.

Step 2: Set up your conversion tracking tag

  • Use Google Tag Manager
  • Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your website. You can use Google Tag Manager to install your conversion tracking tag.
  • Copy the Conversion ID and Conversion label (shown in this tab) for your conversion action.
  • Follow the instructions to set up Google Ads conversion tracking in Google Tag Manager. Important: To ensure proper tracking in all browsers, make sure you add a Conversion linker tag and configure it to fire on all of your webpages.
  • Click Next.
  • Click Done.
  • If you’re tracking clicks on your website as conversions, you’ll need to complete additional setup steps in Google Tag Manager. This is required for conversion tracking to work. Choose one of the 2 options below:
  1. Basic: Set up a click trigger so the conversion tracking tag fires when the relevant click occurs.
  2. Advanced: Add a function call to the code for the link, button, or button image. Then, set up a custom event trigger so the conversion tracking tag fires when the event (in this case, a click) occurs.
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