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Diffrence between PPC Vs SEO?


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SEO is a “free” method of driving visitors to your site, while PPC is paid promotion of your site content. Both are effective methods of search engine marketing (SEM), which refers to types of digital marketing practices that target businesses and consumers who are searching for what your site offers.

PPC is a search engine marketing technique that is comparable to traditional advertising practices, in that you pay in accordance with your goals. The amount you pay will determine where, when, and how your ad shows up, similar to buying advertising space in a magazine or on a billboard. While this comparison is somewhat of an oversimplification, the basic concept is the same: if you have the money and want to reach potential customers, you’ll be able to use PPC to gain a lot of visibility.

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PPC is a search engine marketing technique that is comparable to traditional advertising practices, in that you pay in accordance to your goals. While SEO is a “free” method of driving visitors to your site, while PPC is paid promotion of your site content.

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