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How to Get a Better Quality Score?

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he higher your score, the higher your ratings, and the lower your cost.
  1. The First Step is Knowing the Factors. ...
  2. Improve Your Score by Targeting Your Ad Groups. ...
  3. Research Keywords. ...
  4. Write AdWords Ads That Are High Quality. ...
  5. Work on Your Landing Page. ...
  6. 6. Make Your Ad Groups Small. ...
  7. Try Using Negative Keywords. ...
  8. Expand Your Text Ads.


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Try using the Quality Score filter to see which keywords have a low Quality Score. For example, you can choose to see keywords with a Quality Score less than 3. Then, you can make changes to your keywords, such as making them more relevant to your ads or landing page, to help improve their Quality Scores.

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There are a lot of factors that go into the quality score but here are some things to consider:

  • Use only relevant keywords
  • Make sure your landing page has relevant content
  • Ad text should also include relevant keywords/content
  • Monitor for and remove negative keywords
  • Work on improving your CTR (which should occur if you do the first 4 steps)

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