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What are the effects of ChatBot on Digital Marketing?

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Chatbots are only the tip of the iceberg for how consumers and businesses will engage in the future. As more consumers engage via chatbot, it will only be a matter of time before they expect voice assistance like Alexa.

Consumers are demanding faster and better experiences, and chatbots fit that bill. The global chatbot market was valued at over $190 million in 2016 and is only expected to grow in the coming years. Chatbots are here to stay, and it isn't hard to see why. According to a study by Aspect Software Research, 44% of consumers said they would prefer to interact with a chatbot over a human customer service representative. Via Forbes Magazine


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Chatbots brings the future now. Messenger will dominate this presence in the near future. Imagine having somebody there to talk with a potential customer 24/7. Imagine if all of these conversations were designed with a goal in mind and could be tweaked and tested. Imagine how cool it would be to reengage with customers on a platform that is designed around quick and easy communication.

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Marketing has long been about segmenting consumers and leads into demographics and interest groups, then tailoring the message to them based on those interests and needs. Personalized, hyper-targeted messaging is a chatbot’s bread and butter; with a chatbot, you can offer individualized messages to users at scale, segmenting them automatically over the course of conversation. Through natural language, the bot can learn about the user — who they are, where they live, what things are important to them — then deliver product recommendations or media related to those needs. And because people change over time, your bot can adapt users’ profiles as it talks to them.

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