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canonical tag

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A canonical tag (aka "rel canonical") is a way of telling search engines that a specific URL represents the master copy of a page. Using the canonical tag prevents problems caused by identical or "duplicate" content appearing on multiple URLs.

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Canonical Tags relate to the concept of selecting the best URL for the web pages that the visitors want to see. Also, known as canonical URLs, these URLs help in content syndication when multiple versions of a same page become available over the Internet. Thus, it is used to resolve issues related to content duplication.

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