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ruhikhan

What is link equity in SEO..?

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Link equity is the concept of the influence of links on a pages ability to rank for particular search queries. Link equity takes into account things like relevance, authority and trust, link placement and accessibility, the positive value of relevant outbound links, and the like.

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Link juice is a term in SEO (Search Engine Optimization) that references the amount of authority or value that one backlink passes to the website it connects with. In the SEO industry, link juice is also called “link equity”.

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Link equity is the concept of the influence of links on a pages ability to rank for particular search queries. Link equity takes into account things like relevance, authority and trust, link placement and accessibility, the positive value of relevant outbound links

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