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MVM Infotech

What Are Paid Results?

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Paid results in SEO mean the exact opposite of organic results. It generally denotes to advertisements that are displayed above the organic results.

Several website owners make payments to Google to display their websites for certain search terms or keywords. Paid results show up when some user enters a search query with those keywords.

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The name says it all, you to pay for getting results. There are different tactics of paid ads that can be implemented in the overall marketing strategies. Paid results are great of announcing or creating the buzz around new product offerings.

The most commonly adopted paid ads are Google/Bing ads, Social media ads, and cross channel re-targeting ads. PPC; CPA and CPM are the most used paid ads format.

  1. PPC - Pay-per-click - You have to pay for every click received on your website
  2. CPA - Cost per acquisition - You only if a certain event (Pre-defined)takes place for e.g. sign-up for the newsletter.
  3. CPM - Cost per impression - Cost per thousand, also called cost per mille, is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage.

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