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MVM Infotech

What is Keyword proximity?

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Keyword proximity refers to the distance between the search term's individual keywords. For example: Two websites A and B contains keywords that make up a search term as "Java Questions" and site A has title as "Java Interview Questions" and site B has title "Important Java Questions" then the proximity of site B is higher as compared to site A as there is no distance/words between the search term and the title of site B where as in site A there is one word distance between the search term in title tag.

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Keyword proximity is the combination of the density of a keyword and the prominence. So proximity looks at the location of the keyword in the sentence and how often it's being used in that sentence and also takes into account the distance between them.

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The keyword proximity refers to the distance between the search term's individualkeywords. For example: a website contains the keywords that make up the search term “dentist Boston implant” in the heading “Your professional dentist in Boston; dental practice for minimally invasive implants”.
 

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