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By Eric Lum
Choosing the right Content Management System (CMS) often falls down to personal preferences. Content creators, web designers and e-commerce administrators often go with the option they are most familiar with.
As a reminder, the most popular CMS currently available is Wordpress, with a little over 30% of the entire internet using it. This statistic allows AI developers to create their own contributions to the content delivery cause. AI already impacts multilingual Content Management Systems more that we can imagine. Let’s take a look at several important factors that we can look forward to in the near future – many of them already here, waiting to be used.
1. Individual search queries
Internet users often search for content through relevant keywords and phrases. They enter this data into their favorite search engine (Google, Yahoo, Bing, etc.) and wait for the results page to generate. The resulting page is often referred to as SERP, or Search Engine Result Page. The quality of Search Engine Optimization (SEO) you implemented on your content will determine whether or not it ranks highly.
What does this have to do with AI? AI-powered search engine algorithms will soon be able to determine the type of search you are trying to make. By using stored data such as cookies and browsing preferences, AI will be able to perform search queries for individual users. This means that CMS content can and should be optimized for multilingual search and with relevant SEO trends currently in effect.
Studies have shown that 31% of enterprises intend to implement AI fully into their workflow in the next 12 months. The more queries people make, the more knowledgeable will the AI become. Once it is sufficiently developed, CMS platforms will be able to utilize the search engine’s AI algorithms to more easily filter their content as opposed to the competition.
2. Auto-generated content
One of the biggest concerns of content creators is whether or not they work fast enough. Audiences have grown fond of fast news delivery and very short attention spans when it comes to digital media. In terms of CMS, this translates to constant changes and additions of content on an almost daily basis. Luckily, AI algorithms are able to alleviate much of the worries in regards to content creation.
Given the right database and sources, AI can easily generate new content through its algorithms. While this content may not be as comprehensive or cohesive as man-made articles, it is still a worthy addition to the workflow. Content creators can focus on editing, formatting and reader interaction while the AI takes care of content generation.
Estimates show that around 20% of online content will become AI generated in the near future. This is an astonishing number considering that this type of work required degrees in linguistics, journalism and marketing in the past. CMS platforms with multilingual content offering will have plenty to look forward to once the technology is fully developed and available for widespread use.
3. AI SEO
Content creators often dread the impending moment of SEO optimization. Creating new content should always be the primary concern of CMS users no matter what SEO trends might say. However, AI can be used to alleviate many of those worries since it can effectively optimize content.
For example, a content creator might be inclined to use a platform such as Google AdWords to find suitable keywords and phrases for their content. In retrospect, using writing services like EssayWarriors with professional writers might also be a good idea for multilingual CMS blogs.
However, the AI could potentially extrapolate technical SEO data from a platform such as AdWords and effectively optimize user-generated content for higher ranking. This man-machine collaboration has the potential to create high-ranking content with the fraction of the effort on the CMS administrator’s side.
4. Web layout modifications
CMS platforms often offer rudimentary design layouts for multi-purpose websites. This often leads to seemingly bland and uninteresting websites which is something you don’t want for your business or blog. As the AI algorithms develop, they are able to design website layouts based on your business’ profile.
Some of these algorithms such as the ones found on The Grid are able to successfully create web design solutions in a matter of minutes. All you have to do is know what type of a website you want and for what purpose.
The AI-made solution will often be more than serviceable considering that it was generated in mere minutes and for a fraction of the price you would usually pay for web design. Solutions such as these make the implementation of AI in CMS platforms very beneficial and represent a logical step into the future.
5. Content advertisement
You can do a lot if you have access to your audience’s browsing habits and preferences. Social media platforms such as Facebook and Twitter already offer content promotion algorithms as a means to bridge the gap between pages and potential readers.
However, the same technology can be used in company websites and blogs which offer niche content for specific audiences. Notice how you come across “suggested” pages, videos or articles as you browse through the internet. This is the effect of AI algorithms which scan content and present it to you based on potential interest.
An effective content advertisement AI can keep readers engaged on the same website for hours on end if there is sufficient content to do so. Using such a technology in your own CMS can help you generate more traffic and convert more readers into subscribers as a result.
6. Navigation suggestions
We have come a long way from the rudimentary browsing experiences in the last decade. Similar to content suggestion is navigation, since you won’t be consuming content on a constant basis. Web browsers such as Mozilla Firefox already offer navigation suggestions through AI algorithms.
Mozilla has found an intricate way to suggest potentially interesting content to its users by analyzing their cookies and browsing history (with permissions). The resulting success has lead Mozilla to fully implement said feature into their browser and thus enhance its value. The same logic applied to global browsing can be used on a local CMS.
You can help readers navigate your website or blog by suggesting which links or paths to take next. This can help you keep the audience engaged on your own website, forum, e-commerce shop and other aspects of it. After all, the more time someone spends on your site, the more likely they are to convert.
7. Content tracking & analysis
Multilingual CMS websites and blogs often have a hard time tracking their performance. While CMS platforms such as Wordpress offer basic tracking data, it still isn’t enough for effective content planning or SEO optimization.
AI algorithms are known for their fast computing times and very quick turnaround times. They can effectively extrapolate data for content optimization and give you clear pointers as to what you should work on. These AI algorithms are commonly used in SEO tracking software and offer a plethora of options for capable content managers.
This is especially useful for multilingual blogs that invest time and money into translation and localization. Knowing which languages are more effective than others will let you streamline your approach to content creation. You will be able to create more content in less time and get more traffic as a direct result.
8. Chatbot implementation
One of the most popular AI and machine learning implementations on the web is through chatbots. Chatbots represent self-learning AI algorithms capable of serving as customer support agents, salesmen or even commenters. Implementing chatbots on your site will give you a huge boost in SEO and overall ranking.
The reason for this is quite simple – Google likes widespread content availability and chatbots allow exactly that. Surveys show that 60% of internet users do interact with chatbots on a regular basis. This number appears only to grow over time since chatbots make it easy to interact with a website if an actual person is not available at that moment.
However, chatbots need well-developed repositories of information to work with in order to be effective. They learn over time and their initial stages might not be pleasing for everyone’s needs. While there are some growing pains to consider, chatbots represent one of the smartest, easiest-to-maintain and cost-effective AI in CMS.
9. AI & AI
The future of AI development for CMS is uncertain but full of potential. One of the more exciting prospects involves AI talking to other AI on the web. Before we mention any parallels with popular movies, it’s important to note that this AI interaction would be of tremendous help to content managers.
For example, a site might not have enough backlinks for good SEO optimization and the accompanying AI might ask others for help. This would effectively automate much of the maintenance we are accustomed to in regards to SEO and ad monetization in CMS.
It especially holds true for multilingual websites whose work is effectively doubled or tripled due to different languages using various keywords and search patterns. Inter-AI communication is the next big step in CMS AI evolution and is the one we should really look forward to in the next several years.
Moving forward (Conclusion)
Companion AI systems such as Alexa and Cortana have proven to us that AI is here and is here to stay. When it comes to CMS and content management as a whole, there is a lot to be gained from using AI. These are only some of the innovations and trends already in motion in today’s digital content industry.
The only way to stay relevant on the market is to embrace them and optimize your content early. Give several of these technologies as shot and pay attention to how they transform the way you see content management. Only then will you be able to fully reap the benefits of AI in CMS.