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What Is reciprocal link..?

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A reciprocal link is an agreement between two webmasters to provide a hyperlink within their own website to each other's site. Generally this is done to provide readers with quick access to related sites, or to show a partnership between two sites.

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Reciprocal link building means, Link exchange that is you place your partner's site link on your site and he will place your link on his site. But, Google does not give more values to these kinds of links; however, few of such backlinks are fine but not excess.

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