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What are common types of Schema’s used in websites?

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    Structured Data:  Structured data is a way for digital content publishers to highlight or “tag” content on their web pages to help search engines know exactly what certain content relates to.  In other words, structured data gives search engines another dimension of context for web page content.
    Schema:  Schema is a shared markup vocabulary listed at Schema.org that is recognized by search engines to help with structured data efforts.  In other words, Schema represents the building blocks of Structured Data.
    Rich Snippets:  If your Structured Data coding is implemented correctly, the search engines will use the Structured Data on your website to display key information right into the search results page.  This bonus search engine “bling” is often referred to as rich snippets.

 

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