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HMS Naveen

What Are The Benefits of Doorway Pages?

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Doorway Pages are used for Spamming of Search engine index and get high rankings in SERPs but it is a black hat techniques. These type of pages are especially created for crawlers for getting high rankings and shows different content to users.

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Doorways are sites or pages created to rank highly for specific search queries. They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination. They can also lead users to intermediate pages that are not as useful as the final destination.

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Pros of Doorway pages in SEO :

Doorway pages are indexed very quickly. Thereafter, they rank higher on the search engines as well.
These pages have the ability to draw genuine and fast traffic to the website.
You will get instant results.
Doorway pages are very easy to set up.
Doorway pages represent that relevant portion or page of a specific website.
The user is redirected to a single page despite of having so many other locations.
Similar pages help the search results in browseable hierarchy.

Cons of Doorway pages in SEO :

Sometimes the user gets directed to empty pages.
Doorway pages can sometimes direct you to spam pages.
Sometimes it redirects user to duplicate content even if the original content is present.
Eventually it forms a bad impression of the website and also creates a bad user experience.

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Doorway pages are created to get high ranking for a particular query. Because of doorway pages, you may get penalize to your site. 

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Doorway pages are web pages that are created for spamdexing. This is for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page


Some of the benefits of using Doorway Pages are:

Usually gets indexed and ranked very quickly.
Can drive tons of fast traffic to a website.
Gets instant results.
They are very easy to set up.


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