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What is the relationship between SEO, SEM and social media marketing?

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SEO is part of SEM. When you think about search engines it can be organic results (SEO) or paid results (Ads).

SMM influences SEO. Why and how? If you post some awesome article on Linkedin Pulse it can be well ranked on Google for instance giving you awareness and maybe also leads. Another example is Pinterest. It is huge for SEO.

In conclusion it is all connected. When making your Digital Marketing plan, think everything together so you can increase the results and decrease the money you spend on Ads.

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SEO or search engine optimization is the process of optimizing your website in search engines. The process helps to build your online identity and reputation to benefit your online business.

SEM stands for search engine marketing. It is the process of promoting your website in various search engines to build its popularity and reputation. Search engine optimization and social media optimization are two major processes used for search engine marketing.

SMO stands for social media optimization and is the process of optimizing your website in various social media websites. It helps to promote your website in various social networking websites to build traffic and also build your business popularity in search engines.


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