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Keyword frequency is nothing but the number of time the keyword appear in the your website page. But if you stuff the keywords in your page that may affect in negative way. Always try to use keywords in title, description, h1 tags and few keywords in the text where it is really required.

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Keyword density refers to the number of times a keyword appears on a given webpage or within a piece of content as a ratio or percentage of the overall word count. This is also sometimes referred to as keyword frequency, or the frequency with which a specific keyword appears on a webpage.

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