Advertise your business on TGF.
1. Optimize the Instagram profile
Unlike the other social networks, Instagram only allows you to use the avatar's photo and does not include a cover, you must take into account that the photo is shown in a circle, that's why the company logo or the main image must be in the center. If you manage the profile of a company you must change the person-to-company account, this profile allows you to include a contact number and email.
2. Choose the hashtags very well
Form a list of hashtags according to the business sector, analyze them before using them and observe what type of content they publish with it. It is important to use them because frequent use increases the possibility that it appears in the Instagram search engine, it also helps filter potential new followers. I recommend using between 5 and 15 hashtags in each publication.
3. Use Instagram Stories
More than 50% of Instagram users are young people who like to consume ephemeral content, that is, it disappears in 24 hours. It's not in vain that Instagram has copied the same Snapchat features. You should take advantage of this tool to upload different content, it is important to use the elements it offers such as brushes and stickers. In this part there is more freedom for creativity, you can upload short stories or 6 photos and videos that have a logical sequence. Another advantage is that when uploading a story the profile image appears at the top.
4. Make emotional and fun publications
Instagram is one of the most emotional social networks there is, that is why it becomes very important to publish images and videos with emotional and fun content. It is important to explore different formats and themes to achieve these purposes and identify which of them generates more interaction on the part of the audience.
5. Create valuable content in your Instagram account
In order to create content of value for your audience, it is essential to know it very well. This allows you to identify the type of content of your interest. The content of added value to the audience is recognized because it has great interaction, it is important to note that you should avoid that these contents have commercial messages. An example of the content of this type for a travel agency is for example tips to plan a trip, are images wherein each publication a tip would be written.
6. Post phrases
Phrases work very well on Instagram because they have an important emotional component. It is essential to select the appropriate theme for the phrases, for example if it is a brand that sells chocolates you can use phrases of love for chocolate.
7. Show the human side of your company
Show photos and videos of the workers of your company, this allows to present the human side of this. Some recommendations for these photos are:
That the collaborators are smiling.
that they are fresh and casual, that is, avoiding formal and stiff poses.
8. Share the important moments of the company with videos
Taking advantage of the 60 seconds of video, you can make your followers know the relevant moments for your company up close.
9. Interact with possible followers
Until now in the strategies of pattern, Instagram does not allow the obtaining of followers, for that reason it is important to interact with the people that we would like them to follow us, for this we can "Like" their publications or comment in some of them , that's why the list of labels is based.
10. Concentrate in a single market
Talking about many topics may confuse followers and they may prefer to stop following the brand. To maintain a good reputation, it is recommended that 90% of publications are related to the issues that our company handles, so it can become much easier to become a reference. If they follow us is because they are interested in what we show, it is very important to be innovating in the content.
11. Use photos and videos
It seems logical, but many brands only upload photos to social networks, and for a long time the network allows uploading videos of up to 1 minute. In the last month I create another form of presentation, and they are the galleries, the user can choose up to 10 photos and videos that when uploading create a gallery. It is important to be aware of the Instagram changes, because they do them very frequently.
12. Demonstrate the importance of your product
Instagram is the best platform to show the added value of your product or service. Publish all the benefits that users may have when they contact you. It is often difficult to explain how a product or service is used, but if we do small tutorials, the possibility of obtaining new clients will be increased.
13. Show the human side of the company
Show that behind every brand there is a group of people who work and strive to make sure everything goes well. Encourage followers by telling them who makes it possible to grow the company and the tasks they perform. This will give relevance to the content showing an unknown side to the public.
14. Create contests
You can implement contests through Instagram using labels. This will increase the number of followers, also reward those who generate more interactions. One key is to link the Instagram account with Facebook and duplicate the content of the contest.
15. Label influencers
Label companies and people with many followers that have some relationship with our brand. They cannot be labeled in any post, only in those that have a relationship, for example, if you use our product or if you visit us. This will help new users find our brand. Also look for the way they label us so that all their followers see our user.
16. Use analysis tools
In order for any digital strategy to work, it must be measured, which is why it is very important to have analysis tools. Although in the profile of Instagram companies some data is shown is not enough. There are many payment tools and free to see the metrics, among the best known, are MetriCool, See metrics, Gabstats among others. This will help us present reports and show the progress we have made.
17. See the help for Instagram for Bussines
Instagram has a portal with all the necessary information for the use of Instagram for companies. In the portal you can find topics such as:
Instagram use guide for companies.
Use of advertising on Instagram.
Success stories in the business use of Instagram.
Creative ideas to use Instagram.
18. Follow accounts that may interest your company
Identify accounts that may be interested in the information your company shares and follow them. A strategy that usually works quite well is to follow some followers of brands and accounts that have audiences similar to your company's.
19. Use Facebook to promote Instagram
Most companies have more followers on Facebook than on Instagram because it is an account that was created more time ago. With the aim of promoting your Instagram account from Facebook, you can use the Woodbox tool, which allows you to add your Instagram account to a Facebook tab for free.
20. Have contests and activations on your Instagram account
Design contests and activations that are specially designed for your audience. To be successful in competitions, keep in mind:
The tool to administer the contest must be mature to prevent a fraudster from winning.
The prize must be chosen in such a way that it is of interest to the audience.
There must be a lot of clarity in the rules and conditions of the contest.
You must comply with the rules of Instagram for the development of contests.
21. Promote your Instagram account using e-mail
Add the address of your Instagram account to the e-mail signature, which will allow you to increase your visibility.
If you already have a database with permission to send emails, you must create a campaign to communicate the existence of your Instagram account.
GDPR is showing huge impact to the organizations who are doing their data business in Europe — or having an interaction with European citizens, no matter what the company location is.
Being an entrepreneur involves many duties and one of them is observing the signs. Check here several tips for entrepreneurs and global success stories.
The undertaking is betting for yourself and also listening to the majority tell you that you are crazy, but it is also the best trip you could live.
As an entrepreneur, you probably already discovered that you belong to another species, one that decides to break molds and travel their own roads without Waze or Google Maps, but following your own winning nose.
Therefore, below, we present these tips for entrepreneurs, so you can succeed this year and meet the goals:
1. Keep calm and do not rush
Having a business of your own is like running a marathon.
It is common to want to rush some processes as it is usually interpreted as a sign of efficiency, but you are really playing against you.
Your business can respond to different objectives, but you should know that not all are short term.
Review the goals and deadlines that you have estimated and focus on each goal having a sensible and viable deadline.
Remember that the important thing is not only in the calendar but in the determination. Just as marathon runners do not give up, so do entrepreneurs.
2. Strategically relate
If you feel you are losing a lot of time in conversations, events, and meetings, it is very likely that you are not relating in a strategic way.
Your agenda can be full of black holes that consume your time and resources.
Prioritize your objectives and then review who are the key actors, both internal and external, in each of them.
to apply to take into account the entire value chain: employees, partners, unions, related unions or related to your business, community neighbors, media, customers, suppliers, banks, competitors, NGOs related to your activity, government agencies, among others.
They are all part of the game and you should be clear on the importance and impact of each one of them.
With this level of clarity, you may fall in love at second sight with a person or organization that used to provoke yawns or take out one or two insults.
This strategic network is one of the pillars of the sustainability of your business.
3. Get involved in activities and expand your mind
Using muscles that you did not even know existed, disciplining your mind, breathing properly, making friends with time, among other things, are some of our main tips for entrepreneurs.
Nourishing your body and mind of this philosophy will undoubtedly give you competitive advantages.
This year articulate your company, change processes, breathe, listen carefully, breathe again, dare to make new movements.
Flexibility is learned and practiced daily. Those leaders and companies with this developed skill are the ones we usually admire because they are sustained success.
Warren Buffet is an icon and example in the business world, not only for his enviable bank account but for his great ability to adapt and get the best of each environment and time. Warren Buffet plays the Ukulele as a hobby and has already had live performances.
Undoubtedly, at 87 years of age, it is still valid and is a reference for all the entrepreneurs of the world.
4. Is Marketing a villain?
Definitely not! Make it your ally and propose to see beyond the stereotype, take advantage of what marketing as a specialty has to offer: the management of perceptions and beliefs related to your product or service.
Marketing allows you to capitalize on sales and reputation, investment in the following areas:
Know your customers or consumers, not only the end but also the entire value chain, remember that your suppliers are also your customers.
Generate tailor-made strategies.
Review and develop successful products and services.
Deliver global value: price, packaging/location, promotions, distribution and after-sales service.
5. Follow me and I follow you
Many entrepreneurs are overwhelmed by the current social networks, "you have to be on Instagram" or "how are you going to have Twitter?" Are some of the phrases we usually hear.
Well, rest assured, it's no use being on all social networks if you do not know how to use them.
Calm! We have already seen that Marketing is not a villain, therefore, social networks are not either.
Each network fulfills a specific role, not all companies or brands need to be on all social networks, in fact, it is necessary to make prior evaluations to identify which or which suit your company.
Evaluate the relationship your audience has with social networks, using reliable and up-to-date sources, such as market surveys of consultants and pollsters.
As with marketing, be clear that it is an investment. Networks must be managed by communication professionals since they are an external communication channel that constantly exposes you.
There is a lot of improvisation in this field and mixed opinions, but remember that cheap is expensive.
Keep in mind that the risk of crisis when external communications are mishandled is very high. Knowing how to post a photo does not make anyone an expert in communication.
6. Mirror, mirror
Successful entrepreneurs do not ask for feedback in the mirror as in the story, they understand that they play a different role and they have to innovate in the type of leadership they develop.
Feed yourself with objectivity, ask for feedback from your partners, employees, friends, and family, how am I doing? What can I improve?
And if you want to go further, keep in mind that being a good leader does not mean not making mistakes.
Jeff Bezos, the founder of Amazon, has built not only an empire but also a leadership style that sets him apart.
Bezos insists that "if you want to be ingenious, you must be willing to make mistakes."
Long live the marathon! and that these tips for entrepreneurs make you reach the podium of winners.
GMAT stands for Graduate Management Admission Test, which is used to measure a candidate’s ability for certain analytical, writing, verbal, quantitative, and reading skills in English which are required for an admission in a graduate management program such as MBA and it is presented in a Computer Adaptive Test (CAT) format. The students are tested based on their knowledge of specific grammar and algebra, geometry, and arithmetic. The owner of GMAT exams is the Graduate Management Admission Council (GMAC). GMAC maintains that a student appearing for a GMAT exam is assessed for problem-solving skills, analytical writing, data sufficiency, logic, and critical reasoning skills that are crucial for achieving real-world business and management success. Indian students can acquire the training required from GMAT institutes in Bangalore so that they can get into their dream management university.
There are more than 2300 graduate business schools that offer 7000 programs and accept GMAT as a deciding factor for admission. GMAT is used for admission in MBA, Master of Accountancy, Master of Finance and other programs. Students that have applied for GMAT or GRE are treated as equals during their admission process in graduate business schools. However, there are certain differences between GRE and GMAT tests which must be carefully addressed by students before they opt for the exams.
1. School preference -
It has been observed that there are some business schools that have a strong preference for GMAT and MBA aspirants must detect if these business schools are a part of their ‘dream-schools’ list. There are some institutes such as the Stanford Graduate School of Business that assigns equal weight to GRE and GMAT.
Students in India can opt for online GMAT training so that they can get into business schools of their choice. Most universities encourage students to take up an exam that is best-suited to highlight their abilities in a graduate management degree program.
2. Skills in Mathematics -
It has been observed by experts that the quantitative reasoning questions in GMAT are more difficult than those in GRE. This can be used by students who are good at mathematics to their advantage so that they can demonstrate those skills. It is possible that a business program that ascertains maths skills may value a GMAT score than a GRE score. It is seen that those who prefer logic over geometry can opt for GMAT because GMAT contains more logical questions than GRE.
3. Language skills -
GRE has more arduous words and sentences than GMAT. Students that are non-native English speakers can have a tough time in GRE. GRE sets a higher bar for vocabulary than GMAT, and this can be used by students as a deciding factor between the two tests.
Career goals -
Management consulting firms and investment banking firms that hire MBA applicants require a copy of their GMAT scores. This should be kept in mind while selecting the test. It is observed that those students that were admitted to business schools on the basis of their GRE score had to take up GMAT in order to apply for full-time consulting jobs.